Fresh Start’s management team and global advisory board consist of seasoned R&D, regulation, finance, business, and marketing professionals who provide our companies with actionable feedback, and address market trends and requirements as part of an ongoing dialogue. With the firsthand entrepreneurial experience and deep technological expertise of food industry veterans and VC luminaries to guide your journey, You are in extremely capable hands.


Eyal Rosenthal


Noga Sela Shalev

Chief Executive Officer

Tammy Meiron, PhD

Chief Technology Officer

Ronny Barak

Business Consultant

Adi Eshel PhD

Technology Analyst

Sapir Hashmonai

Marcom & Community Manager

A global advisory board

Prof. Barry Nalebuff

FoodTech entrepreneur

Prof. Masha Niv

Hebrew University

Dr. Adie Mannheim


Dean Tilyard

Co founder of Sprout accelerator

Dr. Min Zhidong

Managing Director
Bright Food Intl. Ltd.

David Schwartz

Director PepsiCo

Roland Pirmez

President AMEE Heineken

Dr. Adrian Percy

Ex Head of R&D
Bayer CropScience