Israeli startup ProFuse is poised to cut the costs that prevent cultivated protein from reaching consumers
New food technology promises to end the slaughter and processing of billions of farm animals, and the havoc it wreaks on the environment. But cultivating meat in a lab from animal cells is an extremely expensive and time-consuming process.
Timesofisrael, 9.5.22
Israel is at the forefront of the global food-tech industry
Several Israeli companies are working hard so we can eat burgers, fish, milk, and eggs without harming animals. Investments in Israeli startups in the field of alternative protein skyrocketed by 450% in 2021 and amounted to $ 623 million, according to GFI reports.
*Hebrew article
Ynet 15.3.22
The Israeli Innovation Authority has granted final approval for the world’s largest cultivated meat consortium
The three-year project has been awarded $18 million in government funding to progress developments as the global cultivated meat race heats up.
greenqueen 20.4.22
Profuse’s small molecule cocktail could help transform the economics of cultivated meat
ProFuse’s Technology dramatically speeds up the muscle fiber production process and enhances production capacity – albeit in a laboratory setting – is generating excitement in a nascent industry that must increase yields and cut costs if it is to achieve commercial viability.
foodnavigator 5.5.22
Sea2Cell- one of the five promising Israeli start-ups that will bring cultivated fish to our plates
In the last two years, companies developing lab-grown fish have emerged one after the other, and global investments in the field have more than doubled.
*Hebrew article
globes 22.1.22
Bountica- one of the Israeli start-ups trying to prevent the alarming phenomenon of food waste
Israeli start-ups are trying to prevent food waste – a phenomenon responsible for almost one-tenth of greenhouse gas emissions.
*Hebrew article
Maariv 3.4.22
Noga Sela Shalev- appointed CEO of Fresh Start foodtech incubator
The Israel Innovation Authority has approved the appointment of Noga Sela Shalev as CEO of the Fresh Start foodtech incubator in Kiryat Shmona. Shalev previously served as VP of Business Development at the incubator.
CTech, 3.4.22
Fresh Start’s CTO discusses cultured meat and kosher food
An Israeli breakthrough may bring cultured meat to our plate earlier than we expected and affect the kosher laws we know today.
*Hebrew article
Israel Hayom, 3.5.22
Fresh Start’s CEO on local and global regulations in the foodtech industry
Prime Minister Naftali Bennett “Israel is at the beginning of a revolution on climate change”.
*Hebrew article
Ynet 5.5.22
Fresh Start’s CTO- selected as one of the 12 most influential people in the Israeli foodtech industry
The foodtech industry has become one of the main dishes on the menu. The combination of changing consumer preferences, government support, and entrepreneurs who want to bring change has led to a shift in the industry, adding a new and refreshing flavor to the local high-tech scene.
*Hebrew article
tech 12, 11.1.22
Blue Tree- The Israeli startup removing sugar from fruit juice without spoiling the taste
BlueTree Technologies sets its sights on a $30 billion beverage market.
timesofisrael, 23.12.21
Fresh Start’s CTO suggestions on female representation in high-tech
Managers claim that reducing the gaps between the number of employed women in the industry relies on education and the attitude of our executives – who are still composed mainly of men.
*Hebrew article
pc, 5.12.21
In a world that does not stop for a moment: innovation is not a luxury, it is a necessity
Innovation has become the keyword for the start-up nation. Contrary to popular belief, innovation not only characterizes the high-tech industry.
*Hebrew article
Maariv, 12.11.21

The Vital Job Of Incubators And Accelerators For Plant-Based Businesses
Incubators and accelerators, which both offer entrepreneurs good opportunities early on, have long been a part of the business ecosystem, but their influence within the plant-based industry could help to propel the sector much further.
Forbes, 20.9.21

Peripheral HiTech – Blue Tree on the benefits of the periphery for HiTech companies
Why Hi-Tech companies prefer to be located in the periphery.
*Hebrew article
Globes, 24.8.21

Pigmentum on kan 11.
Watch how sustainable agriculture is developed here
Kan 11 News visited Fresh Start to witness the wonders of our portfolio company Pigmentum Ltd. allowing high scale production of desirable metabolites and proteins to the food, cosmetic, and pharma industries.
*In Hebrew
Kan-News, 21.8.21

Israeli FoodTech startups are cooking up the menu of future.
Based in the evolving agrofoodtech cluster in the north of Israel, Fresh Start is one of the key players in the Israeli FoodTech ecosystem today.
Geektime, 17.8.21

Blue Tree signed an agreement with international juice distributer Prodalim for 100M Liters of reduced sugar natural orenge juice and local juice producer Priniv Ltd for an industrial-scale system.
Food Ingredients, 16.8.21

“The field of alternative protein is the fastest growing in the Israeli high-tech market, by a huge margin from all other fields
Within a few years, Israel has become the world’s leader in food technology in general and particularly in the field of alternative protein.
*Hebrew article
Mako, 29.7.21

“Globes”‘s online meetings series “Work plan”: Israel may become a cultured food global leader, but there’s still a long way to go.The field of alternative protein is the fastest growing in the Israeli high-tech market, by a huge margin from all other fields
Last December Singapore became the first country to approve lab grown meat to be sold to consumers, launching an “arms race” in the field. A specialists panel, gathered during “Globes”‘s online meetings series “Work plan”, in co-op with Tnuva, discussed Israel’s ability to become a field leader.
*Hebrew article
Globes, 13.4.21

Sugar reduction startup BlueTree inks 2 major deals
BlueTree and Prodalim, an international juice distribution company, have signed an agreement for the future distribution of 100 million liters of 100% naturally squeezed orange juice with reduced sugar.
BlueTree has also inked a deal with Israel’s third-largest juice producer, Priniv, to produce a reduced-sugar pure orange juice.
Israel-Hayom., 8.4.21

Pigmentum raises $1 million from FreshStart to advance genetical concentration of color and flavor in plants
The Israeli company’s technology helps the production of natural flavor substances at up to 15x higher than conventional plants.

Taking Sugar out of Juice
Entrepreneur Yuval Kline, Co-founder and CEO of BlueTree moved to the north of Israel from Tel Aviv to establish the Foodtech revolution in Kiryat Shmona.
*Hebrew article
Globes, 3.10.20

The Kiryat Shmona incubator will invest 3 million NIS in a sugar reduction technology in natural drinks
The FoodTech incubator by Tnuva, Tempo OurCrowd and Finister Ventures will invest in BlueTree, a startup company that has developed a sugar reduction technology in natural drinks while maintaining their original qualities.
*Hebrew article

Israeli-Led International Consortium Launches $238M Food Tech Incubator In North
Israeli crowdfunding platform OurCrowd, global agrifood investment firm Finistere Ventures, Israel’s largest food manufacturer Tnuva, and Israeli beverage company Tempo…
*Hebrew article

OurCrowd Partners with Finistere, Tnuva & Tempo to Launch Fresh Start Foodtech Incubator
Israeli crowdfunding platform OurCrowd, global agrifood investment firm Finistere Ventures, Israel’s largest food manufacturer Tnuva, and Israeli beverage…

Finistere, OurCrowd, Tnuva, and Tempo Launch NIS 1 Billion “Fresh Start” FoodTech Incubator in Northern Israel
In a festive ceremony in Kiryat Shemona yesterday, Finistere Ventures, a global agrifood investment leader, OurCrowd, Israel’s most active venture investor, Tnuva, Israel’s largest food

These are exciting times for the Israeli food-tech industry in general and the protein substitute market in particular, and we are proud to play a significant roll in the amazing innovations accuring in this field.


Israel’s Agricultural Sciences Conference 2021 held this week in collaboration with The Good Food Institute Israel.
We led a session at the conference that reviews the field of alternative protein, interesting developments and the upcoming challenges

Fresh Start lead 2 seats in the Israeli Annual Dietician’s Conference together with many of its foodtech and food industry partners and colleagues.

Israel Innovation Authority representatives led by its Chair Dr. Ami Appelbaum, and the Mayor of Kiryat Shmona, Mr. Avichai Stern, visited Fresh Start for an in depth overview of the incubator, its portfolio and the northern ecosystem

See Fresh Start’s Zoom Cast series “The FoodTech Experts” meet Lou Cooperhouse, David Rabbie, Tom Szaky, Veronica Fill, Dr. Tim Geistlinge, r and many more and hear their stories

The Israeli FoodTech ecosystem

Israeli FoodTech – Driving Alternative Protein

Plant Based Protein Overview and Israeli FoodTech Ecosystem


Sustainable packaging webinar – Israel Trade Mission to the Netherlands, April 2021
Israeli FoodTech – Smart Packaging Solutions

The Foodeshow 2nd Edition 2021
Panel discussion: Technologies that will change the future of food


Exporting Israeli Innovation PodCast series: Grow.Eat.Yourself

