Now is the time to invest in Israel’s food technology startups
“FoodTech on the Frontline” Invest in the Startups Feeding the Future,’ an online event hosted by OurCrowd and the Fresh Start FoodTech Incubator
TIMES OF ISRAEL 20.11.23
Methylcellulose: What Is It, Why It’s Used in Plant-Based Meat, and Startups Making Alternatives
Isreal-based startup, Eggmented Reality taps into precision fermentation to develop functional proteins that have gelling, binding, foaming or stretching properties. Its first product is an alternative to eggs and methylcellulose. The company, which has raised $1.2M in funding, has partnered with local food giant Tnuva.
green queen 20.11.23
How Israeli agtech hopes to ‘survive and thrive’ the current conflict
Israel’s foodtech leaders discuss the effects of the current war on the ecosystem in an in-depth interview
TechNavigator 17.11.23Ag
MadeRight CEO: Israel’s start-up biotech economy will “rebound” from wartime struggles
Learn how recent conflicts impact the startup ecosystem in Israel, with Rotem highlighting the unwavering local entrepreneurial spirit.
Packaging Insights 14.11.23
Cultivated meat ‘breakthrough’: Media supplement achieves full muscle maturation on scaffold within 48 hours
Having achieved muscle and protein gains in 2D environments, Profuse Technology is celebrating a ‘breakthrough’ in cultivated meat growth within 3D environments, CEO Guy Nevo Michrowski explains.
FoodNavigator 26.9.23
History at the Priniv factory: an innovative technology to reduce sugar was implemented
Minister of Health Moshe Arbel visited the Priniv factory where the innovative technology of Israeli start-up BlueeTree was installed for the first time to reduce sugar in juice.
*Hebrew article
ice 18.9.23
In celebration of the holiday season and the new Jewish year, Israel Hayom spotlights Olim (new immigrants to Israel) leading the local high-tech scene.
Meet Fresh Start’s Tamar Eigler-Hirsh, CTO and Co-Founder of ProFuse Technology, and Jon Rathauser, CEO and Co-Founder of Eggmented Reality – Fermenting Functionality, proudly representing innovation in Israel’s FoodTech sector.
*Hebrew article
IsraelHayom 16.9.23
Explore the key qualities Fresh Start is looking for in a founding team
CEO Noga Sela Shalev and CTO Tammy Meiron, Ph.D. chatted with AgFunder about the foodtech investment landscape, what makes a great founding team, and red flags in pitches.
Agfunder 15.9.23
Reflecting on a Year of Israeli High-Tech
CEO Noga Sela Shalev, shares insights from the foodtech sector: “The Israeli agri-food industry had a rollercoaster year. Alongside some major achievements, many foodtech companies struggled to secure funding. While the lofty promises of revolutionizing the food and beverage industry still hold, the challenges of regulations and infrastructure showed us that mass production is a long road ahead. On the other hand, we’re witnessing exciting technologies emerging, poised to enhance scalability, improve quality, nutrition, and affordability in future products. This keeps our optimism high for what’s to come.”
*Hebrew article
IsraelHayom 13.9.23
Israeli startup pulls in $2 million to use fungi for eco-friendly plastic packaging
MadeRight is developing sustainable materials using mushrooms for packaging to reduce the environmental impact of plastic
*Hebrew article
Times of Israel 24.8.23
Welcome the newest addition to the league of the world’s top 1000 leading startup ecosystems – Kiryat Shmona City!
This achievement is a result of the dedication of numerous regional partners and the amazing people behind them. Among the 20 startups that have secured over one million dollars in the area, foodtech startups have taken a leading role! Fresh Start is home to 11 cutting-edge startups that have collectively raised $24 million in just three years.
*Hebrew article
Ice 21.8.23
Dr. Mark Post looks back on 10 years in cultivated meat
Dr. Post recognizes ProFuse Technology as a “technological breakthrough,” highlighting their collaboration with Mosa Meat and their innovative small molecule cocktail – boosting muscle and fat cell differentiation efficiency from 50% to an impressive 95%.
3.8.23 AgFunder
We had a fantastic time hosting Kan 11, the Israeli television channel, at our northern foodtech startup incubator, providing others the opportunity to taste the sweet innovations happening right under our roof
From Sweet Balance’s chocolate muffins with 60% less sugar and still 100% great taste(!) to Blue Tree Technologies’ delicious natural orange juice with a healthy twist of 33% less sugar…
Kan 11 13.7
Big regulatory changes are on the horizon in the food and beverage industry as governments take action against the alarming rise in diabetes-related deaths and obesity
Blue Tree Technologies Ltd.’s groundbreaking sugar removal technology tackles this challenge, reducing sugar in beverages by up to 50% without additional ingredients.
GreyB 27.7
Protects the animals, cares for the planet and even advocates for gender equality: the foodtech industry in Israel has become the flagship of corporate responsibility
Michael Gordon, CEO of Blue Tree Technologies, unveils thrilling advancements in the realm of healthy beverages. The startup’s technology efficiently reduces sugar content in juices, milk, and natural drinks without compromising their texture and taste.
*Hebrew article
31.5.23 Globes
Introducing an exceptional addition to the Blue Tree team
Gilles Gamon, the sugar reduction expert, has joined the startup’s board of directors and will play a pivotal role in our mission to produce exceptional, reduced-sugar natural beverages- worldwide.
*Hebrew article
Finance Walla 27.6.23
Embracing new challenges
Our entrepreneurs have incredible tales of venturing beyond their comfort zones to embark on an exciting journey in the foodtech industry. Dive into one of these captivating stories, featuring the one and only sugar reduction mastermind, Yoav Dagan, who is now the CEO of Sweet Balance LTD.
*Hebrew article
Finance Walla 3.6.23
A Shavuot Holiday article exploring the incredible Israeli AgriFoodTech companies
Step into the world of natural food preservatives with Bountica! Their groundbreaking proteins, crafted through a natural and eco-friendly process, are here to vanquish artificial preservatives from our plates. Integrating into diverse products, they enhance food quality and extend shelf life.
*Hebrew article
Finance Walla 25.5.23
The eight most exciting innovations from Israeli foodtech startups
Proud of our portfolio companies, ProFuse Technology, and Blue Tree Technologies Ltd., for their well-deserved inclusion in the list. Learn more.
The Grocer 20.5.23
PlantProteins, MeatPrinting, CulturedMeat: Future generations won’t believe we ate meat from farm-grown animals!
Ranked as the second-largest hub globally, after the United States, Israel’s alternative meat industry is making significant strides. Check out what our experts, Dr. Tammy Merion and Guy Michrowski have to say.
*Hebrew article
Israel Hayom 14.5.23
Let your food be your medicine and your medicine be your food.
Dr. Tammy Meiron shares her insights on personalized nutrition: The road map to personalized food, the challenges and solutions, and how we can achieve a future where food products at the supermarket can precisely match our physical condition to significantly improve our health.
*Hebrew article
Maariv 8.5.23
Could ‘Personalized Nutrition’ be the next health-tech buzz?
As a leading expert in the field, Dr. Tammy Merion dives into the topic of precision nutrition. She will be leading a panel at the upcoming Biomed Israel conference to delve into the latest developments in this multidisciplinary research field, which harnesses the power of AI and machine learning to generate customized nutrition recommendations.
The Jerusalem Post 4.5.23
The semifinals of Calcalist’s StartUp+ competition with Poalim Hi-Tech
Our portfolio companies made it to the semifinals! Meet MadeRight – sustainable packaging made right with fungi, and Sea2Cell – cultivated fish cells grown in bioreactors. Only 5 will make it to the finals on May 23rd.
CTECH 3.5.23
Israel’s 75th Independence Day and the immigrants who have found a home in the Israeli hi-tech world
Meet Jon Rathauser, CEO of Eggmented Reality, and Tamar Eigler Hirsh, CTO of Profuse Technology – the olim who are making significant contributions to the foodtech industry straight from our incubator.
Ynet 26.4.23
World Earth Day 2023
Fresh Start joins Walla’s list of Israeli developments with a social-environmental agenda, committed to addressing the food crisis and increasing the supply of healthy and nutritious food to the world’s growing population through innovative Israeli technologies.
*Hebrew article
Walla 20.4.23
8 Companies and Startups meeting UK and EU Sugar Reduction Plan in 2023
The Israeli startup BlueTree has developed a technology, a system, and a product for 100% natural, freshly squeezed orange juice, with the amount of sugar in the juice being physically selectively decreased by up to 50%. It can be used for any natural liquids that are high in sugar developing a sugar reduction platform for industrial applications in the beverage sector.
GreyB 17.4.23
FDA warns molecular farming startups of risks if food allergens are not properly managed
Israeli startup Pigmentum claims The FDA update highlights the benefits of growing crops indoors in closed conditions rather than outdoor growing crops in terms of commercialization and safety aspects, especially referring to allergenic compounds.
agfundernews 13.4.23
Fungi-based packaging: Meet the start-up replacing plastic with mycelia for ‘high performance’ alternative
Israel-based MadeRight is leveraging fungi fermentation technology to turn ‘waste into gold’. Its innovative material addresses the performance ‘trade-offs’ inherent in sustainable packaging, co-founder Rotem Cahanovitc tells FoodNavigator.
FoodNavigator 13.4.23
Eggmented Reality and food giant Tnuva are teaming up to create innovative and sustainable food solutions
From regulatory hurdles to consumer engagement, cultivated meat companies have a long road ahead before their products can successfully hit the market. Companies only have one chance to make a good first impression and must ensure their products deliver on taste and texture.
agfundernews 5.4.23
FoodNavigator captures an exciting discussion on cultivated meat with Guy N. Michrowaki, CEO of Profuse Technology, Michael Selden, CEO of Finless Foods, and George Peppou, CEO of Vow
From regulatory hurdles to consumer engagement, cultivated meat companies have a long road ahead before their products can successfully hit the market. Companies only have one chance to make a good first impression and must ensure their products deliver on taste and texture.
FoodNavigator 27.3.23
Israeli developments are replacing the traditional Passover Seder Plate
Discover how our trailblazing companies are leading the way in creating a more sustainable, ethical, nutritious, and delicious future for us all.
ISRAEL21c 28.3.23
Get a taste of some of Fresh Start’s incredible startups
i24NEWS explores cutting-edge technologies that are creating animal-free meat, dairy, and eggs. Discover how food innovations and investment are working hand-in-hand to position Israel at the forefront of global trends.
i24NEWS 23.3.23
Blue Tree Technologies advances in reducing sugar content in pineapple juice
Hear about the PoC process between an established food and beverage major and a food tech start-up
FoodNavigator 24.2.23
Fresh Start: Disrupting the Food Sector and Bringing Innovation to the Marketplace
Dr. Tammy Meiron, CTO of Fresh Start talks with Vince Molinari about how Fresh Start is disrupting the food industry. They’ve created an unique foodtech incubator program that helps entrepreneurs bring their innovative food ideas to market.
FINTECHTV 7.3.23
It’s impossible to tackle climate change without addressing unsustainable food systems
Israel is leading the way in developing innovative technologies to combat the climate crisis, and has a leading global position in doing so. CEO of Fresh Start, Noga Sela Shalev, shares which technology areas are projected to be strong growth opportunities in the foodtech industry.
FoodNavigator 21.2.23
“When you remove sugar from beverages, manufacturers pay less taxes, so everyone wins,” Michael Gordon CEO at Blue Tree
FoodTech was a significant arena featured at the OurCrowd Investor Summit. Meet Blue Tree Technologies who developed a method to remove sugar from natural fruit juices using a patented technology that extracts disaccharides from liquids.
themedialine 23.2.23
Startups Saving the Planet- OurCrowd’s Global Investor Summit 2023
Fresh Start FoodTech incubator CEO Noga Sela Shalev and other experts will discuss innovations in food technology and alternative proteins.
Times Of Israel 2.2.23
Pigmentum Ltd. closed a $6 million Seed round for their groundbreaking molecular biology platform
The Israeli start-up plans to use the funds to validate its functional casein, produced in ‘plant factories’ in an industrial process with cost-efficient yields
foodnavigator 26.1.23
The 2023 Calcalist Forecast Conference
CEO Noga Sela Shalev on the buzz surrounding the Israeli foodtech scene in 2022, the exciting northern agrifood ecosystem, and the potential of integrating AI into the food and beverage industries
CTech 1.1.23
High-tech executives react to the complex year that has passed and provide us insights into 2023
According to our Director of Business Development, Daniel Gamsu, the milestone that defined our year in the foodtech industry is the FDA’s recent approval of the world’s first cultured meat product
*Hebrew articleIce 31.12.22
The home of foodtech innovation
CTO Tammy Meiron, Ph.D. offers a sneak peek at some of our innovative foodtech startups changing the entire value chain of the food and beverage industries
*Hebrew article
The Marker 28.12.22
Meeting FoodTech needs with Pharma ideas
Working primarily on new means of food preservation, Bountica is developing food-safe proteins which prevent the decay and spoilage of perishable foods and beverages. Dr. Maayan Gal, chief technologist at Bountica, and Fabian Trumper, CEO of Bountica explain the procedure.
food ingredients first 20.12.22
Foodnavigator USA heads to Tel aviv to meet cutting edge food and ag tech companies
Eggmented Reality listed as one of the Israeli foodtech startups to watch
foodnavigator 6.12.22
Israeli leaders gear up for future of food through AI innovation and machine learning
Alteco ai. Can unshackle the food industry from rising energy prices and Eggmented Reality can be a pathway to a “utopian vision” of food production
food ingredients first 6.12.22
The Future is in AgriFood Tech panel
Ceo of Fresh Start, Noga Sela Shalev, joins other industry leader to discuss the future of foodtech and agritech in changing markets, public and political awareness, and Israel’s groundbreaking innovations
*Hebrew article
Calcalist 27.11.22
Tetra Pak announces first collaboration with food processing technology incubator
Tetra Pak announces its collaboration with Fresh Start, a leading food technology incubator that works with a portfolio of start-ups to provide technological solutions to some of the challenges facing the global food systems
Tetra Pak 15.11.22
Andrew Choe, president and CEO of StarKist Global, has been appointed to the board of Sea2Cell
Andrew Choe’s appointment reflects the traditional fish industry’s recognition of the need for change
*Hebrew article
Walla 13.11.12
Younger people want to understand what is written on the label
Dr. Tammy Meiron, CTO at Fresh Start Foodtech Incubator, spoke to CTech about some of the expectations from the next generation with their food
CTalk 10.11.12
What happened to Profuse Technology since winning FoodTech 2021?
Last year’s FoodTech 2021 competition winner Dr. Tamar Eigler-Hirsh, Co-Founder and CTO at Profuse Technology, joins CTech to share updates on the company
CTalk 9.11.2
Israeli startups leading the way in cutting edge foodtech innovation
Alteco.io, Blue Tree, Bountica, Eggmented Reality, Pigmentum, ProFuse Technology, Sea2Cell, and Sweet Balance starred in the recent Demo Day held by local foodtech incubator Fresh Start
Ctech 8.11.22
From meat manufactured from tobacco to natural egg substitutes: FoodTech competition final all set
Eggmented Reality has reached the Tnuva Ventures and Calcalist’s foodtech competition final
Ctech 31.10.22
The startup nation stars who have immigrated to Israel
Jon Rathauser, CEO of Eggmented Reality joined the thriving tech scene in Israel and talks about his journey to Kiryat Shmona and how he thinks about leadership
Geektime 31.10.22
A look back on all the startups that joined the Startup Nation during this past year
Our portfolio company Eggmented Reality combines novel computing techniques with precision fermentation to produce functional proteins that outperform alternatives.
Geektime 18.10.22
The Israeli FoodTech 2022 competition by Calcalist and Tnuva is only two weeks away(!)
Our portfolio companies Eggmented Reality and Sweet Balance LTD. reached the semi-finals alongside 18 other inspiring startups- all trying to solve the most burning issues in the global food market.
*Hebrew article
CTECH 18.10.22
Israeli scientists “teach” bacteria to preserve food safely
Meet Bountica, the Israeli foodtech startup fighting to maintain our functioning food supply chain while providing healthy alternatives to food preservatives
NoCamels 16.10.22
Is Israel the “Start-up nation” or is it really just Tel Aviv as the “Start-up city”
Established in 2020, Fresh Start is a global Foodtech incubator which rapidly grew to become a leader in the emerging agri-food cluster in the eastern Galilee region
Geektime 18.10.22
Cutting 80% sugar with a multi-ingredient formula: ‘Unlike current sugar substitutes, there is no compromise on taste’
Meet Sweet Balance: the Israeli start-up developing customisable ‘building block’ sugar substitutes for the food and beverage industry
foodnavigator 10.10.22
Microscopic ingredient could cut price of lab grown meat
ProFuse Technology has developed “small molecules” that meat cultivators can add to their mix to act as a catalyst, speeding up the process, and increasing yields.
foodnavigator 9.9.22
Alteco.ai: “The Shazam Of Energy Management”
Israeli start-up Alteco.ai identifies which device is consuming what by using just one smart meter to help manage energy consumption, cut costs, and reduce a company’s carbon footprint
foodnavigator 9.9.22
Cell-based meat with 5 times more protein?
Profuse Technology is revolutionising the cell-based meat sector with its small molecule-based media cocktail
foodnavigator 29.8.22
Dairy grown in lettuce?
Meet Pigmentum, the startup triggering protein, pigment, and aroma production in a greenhouse
foodnavigator 23.8.22
A surprising food solution from Finland
Our CTO, Tammy Meiron, Ph.D., on Solar Foods’ healthy protein powder -made from 95% air – without a single gram of soil, and with zero ecological footprints.
*Hebrew article
Calcalist 7.7.22
Israeli startups fighting the climate battle
During 2022’s World Environment Day, Geektime chose Pigmentum, Alteco.ai, and Sea2Cell to represent Israeli startups – helping our planet.
Geektime, 6.6.22
Bountica is one of three Israeli startups using cutting-edge technology to tackle the global wastefulness of food
An exclusive interview with CTech, Bountica co-Founder and CEO, Fabian Trumper, shared some startling global statistics.
Calcalistech, 13.5.22
Israel is at the forefront of the global food-tech industry
Several Israeli companies are working hard so we can eat burgers, fish, milk, and eggs without harming animals. Investments in Israeli startups in the field of alternative protein skyrocketed by 450% in 2021 and amounted to $ 623 million, according to GFI reports.
*Hebrew article
Ynet 15.3.22
The Israeli Innovation Authority has granted final approval for the world’s largest cultivated meat consortium
The three-year project has been awarded $18 million in government funding to progress developments as the global cultivated meat race heats up.
greenqueen 20.4.22
Profuse’s small molecule cocktail could help transform the economics of cultivated meat
ProFuse’s Technology dramatically speeds up the muscle fiber production process and enhances production capacity – albeit in a laboratory setting – is generating excitement in a nascent industry that must increase yields and cut costs if it is to achieve commercial viability.
foodnavigator 5.5.22
Sea2Cell- one of the five promising Israeli start-ups that will bring cultivated fish to our plates
In the last two years, companies developing lab-grown fish have emerged one after the other, and global investments in the field have more than doubled.
*Hebrew article
globes 22.1.22
Bountica- one of the Israeli start-ups trying to prevent the alarming phenomenon of food waste
Israeli start-ups are trying to prevent food waste – a phenomenon responsible for almost one-tenth of greenhouse gas emissions.
*Hebrew article
Maariv 3.4.22
Noga Sela Shalev- appointed CEO of Fresh Start foodtech incubator
The Israel Innovation Authority has approved the appointment of Noga Sela Shalev as CEO of the Fresh Start foodtech incubator in Kiryat Shmona. Shalev previously served as VP of Business Development at the incubator.
CTech, 3.4.22
Fresh Start’s CTO discusses cultured meat and kosher food
An Israeli breakthrough may bring cultured meat to our plate earlier than we expected and affect the kosher laws we know today.
*Hebrew article
Israel Hayom, 3.5.22
Fresh Start’s CEO on local and global regulations in the foodtech industry
Prime Minister Naftali Bennett “Israel is at the beginning of a revolution on climate change”.
*Hebrew article
Ynet 5.5.22
Fresh Start’s CTO- selected as one of the 12 most influential people in the Israeli foodtech industry
The foodtech industry has become one of the main dishes on the menu. The combination of changing consumer preferences, government support, and entrepreneurs who want to bring change has led to a shift in the industry, adding a new and refreshing flavor to the local high-tech scene.
*Hebrew article
tech 12, 11.1.22
Blue Tree- The Israeli startup removing sugar from fruit juice without spoiling the taste
BlueTree Technologies sets its sights on a $30 billion beverage market.
timesofisrael, 23.12.21
Fresh Start’s CTO suggestions on female representation in high-tech
Managers claim that reducing the gaps between the number of employed women in the industry relies on education and the attitude of our executives – who are still composed mainly of men.
*Hebrew article
pc, 5.12.21
In a world that does not stop for a moment: innovation is not a luxury, it is a necessity
Innovation has become the keyword for the start-up nation. Contrary to popular belief, innovation not only characterizes the high-tech industry.
*Hebrew article
Maariv, 12.11.21

The Vital Job Of Incubators And Accelerators For Plant-Based Businesses
Incubators and accelerators, which both offer entrepreneurs good opportunities early on, have long been a part of the business ecosystem, but their influence within the plant-based industry could help to propel the sector much further.
Forbes, 20.9.21

Peripheral HiTech – Blue Tree on the benefits of the periphery for HiTech companies
Why Hi-Tech companies prefer to be located in the periphery.
*Hebrew article
Globes, 24.8.21

Pigmentum on kan 11.
Watch how sustainable agriculture is developed here
Kan 11 News visited Fresh Start to witness the wonders of our portfolio company Pigmentum Ltd. allowing high scale production of desirable metabolites and proteins to the food, cosmetic, and pharma industries.
*In Hebrew
Kan-News, 21.8.21

Israeli FoodTech startups are cooking up the menu of future.
Based in the evolving agrofoodtech cluster in the north of Israel, Fresh Start is one of the key players in the Israeli FoodTech ecosystem today.
Geektime, 17.8.21

Blue Tree signed an agreement with international juice distributer Prodalim for 100M Liters of reduced sugar natural orenge juice and local juice producer Priniv Ltd for an industrial-scale system.
Food Ingredients, 16.8.21

“The field of alternative protein is the fastest growing in the Israeli high-tech market, by a huge margin from all other fields
Within a few years, Israel has become the world’s leader in food technology in general and particularly in the field of alternative protein.
*Hebrew article
Mako, 29.7.21

“Globes”‘s online meetings series “Work plan”: Israel may become a cultured food global leader, but there’s still a long way to go.The field of alternative protein is the fastest growing in the Israeli high-tech market, by a huge margin from all other fields
Last December Singapore became the first country to approve lab grown meat to be sold to consumers, launching an “arms race” in the field. A specialists panel, gathered during “Globes”‘s online meetings series “Work plan”, in co-op with Tnuva, discussed Israel’s ability to become a field leader.
*Hebrew article
Globes, 13.4.21

Sugar reduction startup BlueTree inks 2 major deals
BlueTree and Prodalim, an international juice distribution company, have signed an agreement for the future distribution of 100 million liters of 100% naturally squeezed orange juice with reduced sugar.
BlueTree has also inked a deal with Israel’s third-largest juice producer, Priniv, to produce a reduced-sugar pure orange juice.
Israel-Hayom., 8.4.21

Pigmentum raises $1 million from FreshStart to advance genetical concentration of color and flavor in plants
The Israeli company’s technology helps the production of natural flavor substances at up to 15x higher than conventional plants.

Taking Sugar out of Juice
Entrepreneur Yuval Kline, Co-founder and CEO of BlueTree moved to the north of Israel from Tel Aviv to establish the Foodtech revolution in Kiryat Shmona.
*Hebrew article
Globes, 3.10.20

The Kiryat Shmona incubator will invest 3 million NIS in a sugar reduction technology in natural drinks
The FoodTech incubator by Tnuva, Tempo OurCrowd and Finister Ventures will invest in BlueTree, a startup company that has developed a sugar reduction technology in natural drinks while maintaining their original qualities.
*Hebrew article

Israeli-Led International Consortium Launches $238M Food Tech Incubator In North
Israeli crowdfunding platform OurCrowd, global agrifood investment firm Finistere Ventures, Israel’s largest food manufacturer Tnuva, and Israeli beverage company Tempo…
*Hebrew article

OurCrowd Partners with Finistere, Tnuva & Tempo to Launch Fresh Start Foodtech Incubator
Israeli crowdfunding platform OurCrowd, global agrifood investment firm Finistere Ventures, Israel’s largest food manufacturer Tnuva, and Israeli beverage…

Finistere, OurCrowd, Tnuva, and Tempo Launch NIS 1 Billion “Fresh Start” FoodTech Incubator in Northern Israel
In a festive ceremony in Kiryat Shemona yesterday, Finistere Ventures, a global agrifood investment leader, OurCrowd, Israel’s most active venture investor, Tnuva, Israel’s largest food
An online event hosted by OurCrowd and the Fresh Start FoodTech Incubator
In the fast-paced world of entrepreneurship, remember to carve out space for quality togetherness and simply have a good time!
From a kayaking adventure on the Hatzbani River to enjoying local Druze delights! We’re thrilled and thankful to witness the growth of our companies year after year and to soak up all the fun and community vibes. Here’s to countless more years of success and unforgettable moments together!
We’re back in Israel after two fruitful conference days of good vibes, interesting tastings, great panels, and productive meetings. It was a pleasure to reunite with old friends, forge new connections, and discuss the numerous opportunities out there for collaboration. September 28-29.23
A dynamic convergence for entrepreneurs, professionals, investors, and food enthusiasts. Gain insights from our CEO, Noga Sela Shalev, and other industry experts, while expanding your network.
September 13th | 6:00 PM – 8:00 PM | TLV
Join our biz dev expert, Daniel Gamsu, who will be part of a lively panel discussion on how ideas in our field grow, markets open up, and funds come. 3.9.23 at Microsoft Reactor Tel Aviv
We’ve embarked on a culinary journey envisioned by a team of exceptionally talented designers, and our portfolio company, Sea2Cell. Join the exhibition to vote for your pick of fish between three designs for the beloved salmon fillet, each one venturing further from its traditional shape that we all know. We can’t wait to find out whether you stick with the classic or opt for a new and surprising form that pushes culinary boundaries.
We are thrilled to be Gold Sponsors at The Israeli Fermentation Society’s Annual Conference, a vibrant community of Israeli fermentation enthusiasts, which includes academia, startups, industry leaders, and more.
Our CTO, Dr. Tammy Meiron, serves on the Steering Committee and Board of Directors.
Israel is at the forefront of the global FoodTech and CultivatedMeat industries
What’s the secret behind our success? An exceptional blend of entrepreneurship, agricultural expertise, cutting-edge biotech advancements, and a well-structured collaborative ecosystem. Don’t miss out on the valuable insights from FoodTech expert Noga Sela Shalev.
Don’t miss our CTO Dr. Tammy Meiron on the “Risk and opportunities of the Israeli climate tech industry” panel. 2.5.23 @Technion – Israel Institute of Technology
Tammy will be leading a session on the latest innovations and challenges in this field, offering perspectives on public health and the food industry. Don’t miss out!
The one and only Ruthie Rousso joined us for a practical and delicious Ethiopian cooking class and a lecture with the cultural, historical, and political context of promoting novel cuisine.
Noga Sela Shalev, CEO of the Fresh Start FoodTech incubator, hosts Israeli MasterChef judge Michal Ansky as she tastes plant-based salmon created by Plantish and Moon Steak lamb chops, cooked live on stage by chef Nir Zook at the OurCrowd Global Investor Summit 2023.
3 incredibly successful days in San Francisco! We joined our portfolio companies and partners Tnuva to showcase our unique entrepreneurial culture and knowledge of transitioning from lab to market.
A celebration of Israeli foodtech sponsored by Symrise AG, Tetra Pak, The Good Food Institute Israel, Covington & Burling LLP
Introducing our growing region, diverse landscapes, and groundbreaking born and bred startups with our regional partners Migal Research Institute, The AgriFoddTech Valley, Margalit Startup City, and Kinneret Innovation Center
A phenomenal week for the local foodtech industry filled with successful events
Fresh Start co-sponsors event and creates new partnership with Vegan Friendly to support the agenda of expanding non-animal-based products and solutions
CEO Noga Sela Shalev led a panel on the topic alongside local industry leaders.
Fresh Start’s CEO Noga Sela Shalev will be speaking about the future of foodtech on Feb 15th at the summit Jerusalem
An exclusive Northern event discussing the opportunities in our area alongside top experts, entrepreneurs, and companies in the field of alternative proteins.