CEO Noga Sela Shalev, shares insights from the foodtech sector: “The Israeli agri-food industry had a rollercoaster year. Alongside some major achievements, many foodtech companies struggled to secure funding. While the lofty promises of revolutionizing the food and beverage industry still hold, the challenges of regulations and infrastructure showed us that mass production is a long road ahead. On the other hand, we’re witnessing exciting technologies emerging, poised to enhance scalability, improve quality, nutrition, and affordability in future products. This keeps our optimism high for what’s to come.”